For a brokerage, CRO is the scientific process of maximising the percentage of your website visitors who become active, funded traders. It's not about just getting more traffic; it's about systematically improving every step of your client acquisition funnel—from the ad landing page, through registration and KYC, to the deposit page—to convert more of the traffic you already have. The end goal is to lower your Cost Per Acquisition (CPA) and increase your marketing ROI.

Directly. The entire focus of our CRO methodology for brokerages is to increase your rate of First-Time Deposits (FTDs). We identify the specific friction points and trust gaps in your sign-up, KYC, and deposit processes that are causing potential clients to drop off. By fixing these leaks, we ensure more users complete the entire journey, which directly translates to a higher number of funded accounts from the same amount of ad spend.

While CRO is a long-term strategy for continuous improvement, you can often see an impact from initial "high-leverage" tests within the first 60-90 days. Our process prioritises the opportunities that promise the biggest impact on your key metrics first. A successful A/B test on a high-traffic registration or deposit page can produce a measurable decrease in your CPA or an increase in FTDs relatively quickly.

The ROI from CRO is typically substantial because it improves the efficiency of your largest expense: client acquisition. By lowering your CPA, every marketing rand you spend becomes more effective. For example, a 20% reduction in your CPA means you can acquire 20% more clients with the same budget. CRO provides a compounding return that allows you to out-scale and out-spend competitors, not by having a bigger budget, but by having a more efficient acquisition funnel.

We start with a foundational 3-month engagement. This allows us enough time to conduct a deep funnel diagnostic, formulate data-backed hypotheses, and run the first series of high-impact A/B tests. After this initial period, our clients typically see the value and continue on a monthly retainer to build on the momentum and create a perpetual cycle of optimisation and growth.

We are structured to be as self-sufficient as possible to minimize the burden on your internal teams. Our specialists can typically implement A/B tests using industry-standard CRO tools that require minimal initial setup from your developers. For more complex tests on your platform, we provide clear, pre-vetted code snippets for your team to deploy. Our goal is to work as a seamless extension of your team, not an interruption to your development roadmap.

Compliance is our top priority. We understand the strict regulatory environment that brokerages operate in. Our process is designed to work within your existing compliance framework. Every A/B test, from simple copy changes to new page variations, is submitted for review and approval by your compliance officer before it goes live. We only test variations that are fully compliant with regulatory standards.